<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>GTU blog</title><description>Strategy-first technology and digital marketing partner for brands that have to be seen where it counts.</description><link>https://www.gtu.com/</link><atom:link href="https://www.gtu.com/blog/feed.xml" rel="self" type="application/rss+xml"/><item><title>Monsters, Mead-Halls &amp; Metadata: The GEO Marketing Epic You Never Knew You Needed</title><link>https://www.gtu.com/monsters-mead-halls-metadata-the-geo-marketing-epic-you-never-knew-you-needed/</link><guid isPermaLink="true">https://www.gtu.com/monsters-mead-halls-metadata-the-geo-marketing-epic-you-never-knew-you-needed/</guid><description>We rewrote Beowulf to explain GEO marketing. Meet GEOwulf, battling the real monsters threatening your brand’s AI search visibility.</description><pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate></item><item><title>GTU has been named a 2026 Google Premier Partner</title><link>https://www.gtu.com/gtu-has-been-named-a-2026-google-premier-partner/</link><guid isPermaLink="true">https://www.gtu.com/gtu-has-been-named-a-2026-google-premier-partner/</guid><description>GTU (Geek Town USA) has been named a 2026 Google Premier Partner, placing us in the top 3% of agencies worldwide.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>From Reviews to Social Media: Why UGC is a Game-Changer for Modern SEO</title><link>https://www.gtu.com/user-generated-content-seo-importance/</link><guid isPermaLink="true">https://www.gtu.com/user-generated-content-seo-importance/</guid><description>Explore how user-generated content, from reviews to social media, strengthens SEO and builds brand trust. Learn why UGC is essential in today’s digital marketing ecosystem.</description><pubDate>Thu, 12 Dec 2024 00:00:00 GMT</pubDate></item><item><title>Why Microsoft Ads Deserve a Place in Your Search Strategy for 2025</title><link>https://www.gtu.com/why-microsoft-ads-2025/</link><guid isPermaLink="true">https://www.gtu.com/why-microsoft-ads-2025/</guid><description>Discover why Microsoft Ads is essential for your 2025 search strategy. Learn about Bing’s growth, LinkedIn integrations, lower CPCs, and the unique advantages of Microsoft’s ad network.</description><pubDate>Wed, 04 Dec 2024 00:00:00 GMT</pubDate></item><item><title>What SEO IS: and What it IS NOT</title><link>https://www.gtu.com/what-seo-is-and-what-it-is-not/</link><guid isPermaLink="true">https://www.gtu.com/what-seo-is-and-what-it-is-not/</guid><description>Many businesses know they need SEO, but might not understand the value or what to expect. Click here to learn what SEO is- and also what SEO is not.</description><pubDate>Fri, 23 Feb 2024 00:00:00 GMT</pubDate></item><item><title>Harnessing the Power of Meta’s New Social Media App, “Threads”</title><link>https://www.gtu.com/harnessing-the-power-of-metas-new-social-media-app-threads/</link><guid isPermaLink="true">https://www.gtu.com/harnessing-the-power-of-metas-new-social-media-app-threads/</guid><description>Discover what makes Threads, Meta&apos;s latest social media venture, stand out from the crowd. Explore its unique features, the impact on businesses, and why it&apos;s gaining rapid popularity.</description><pubDate>Fri, 07 Jul 2023 00:00:00 GMT</pubDate></item><item><title>Understanding the New Google Analytics G4 Metrics</title><link>https://www.gtu.com/understanding-the-new-google-analytics-g4-metrics/</link><guid isPermaLink="true">https://www.gtu.com/understanding-the-new-google-analytics-g4-metrics/</guid><description>Discover the key differences between the metrics in Google Analytics 3 (Universal Analytics) and Google Analytics 4 (G4).</description><pubDate>Fri, 24 Mar 2023 00:00:00 GMT</pubDate></item><item><title>Google Performance Max: What Is It &amp; Can It Help Your Business?</title><link>https://www.gtu.com/google-performance-max-what-is-it-can-it-help-your-business/</link><guid isPermaLink="true">https://www.gtu.com/google-performance-max-what-is-it-can-it-help-your-business/</guid><description>Google Performance Max will broadcast your ads on multiple Google ad platforms and optimize every ad that runs for the maximum conversions possible.</description><pubDate>Wed, 16 Nov 2022 00:00:00 GMT</pubDate></item><item><title>What Is A Wireframe And How Is It Useful?</title><link>https://www.gtu.com/what-is-a-wireframe-and-how-is-it-useful/</link><guid isPermaLink="true">https://www.gtu.com/what-is-a-wireframe-and-how-is-it-useful/</guid><description>Understanding web dev wireframes for your website rebuild and why they are an important step in in the process of a site relaunch.</description><pubDate>Tue, 25 Oct 2022 00:00:00 GMT</pubDate></item><item><title>Horizontal Or Vertical Video? When To Use Each Format</title><link>https://www.gtu.com/horizontal-or-vertical-video-when-to-use-each-format/</link><guid isPermaLink="true">https://www.gtu.com/horizontal-or-vertical-video-when-to-use-each-format/</guid><description>Vertical video has been gaining popularity in recent years. Yet, horizontal video is still prevalent and doesn’t seem to be going away anytime soon. So which should you use?</description><pubDate>Thu, 01 Sep 2022 00:00:00 GMT</pubDate></item><item><title>Google’s “Vicinity” Update Shakes Up Local Rankings: What You Need to Know</title><link>https://www.gtu.com/googles-vicinity-update-shakes-up-local-rankings-what-you-need-to-know/</link><guid isPermaLink="true">https://www.gtu.com/googles-vicinity-update-shakes-up-local-rankings-what-you-need-to-know/</guid><description>Recent changes to Google’s local ranking algorithm focuses on proximity as a ranking factor.</description><pubDate>Fri, 28 Jan 2022 00:00:00 GMT</pubDate></item><item><title>Google Is Planning an Update to Its Ranking Algorithm in May</title><link>https://www.gtu.com/google-is-planning-an-update-to-its-ranking-algorithm-in-may/</link><guid isPermaLink="true">https://www.gtu.com/google-is-planning-an-update-to-its-ranking-algorithm-in-may/</guid><description>With ever changing Google Search Algorithm changes, you and your marketing partners need to stay abreast of current trends and not be tempted by gimmicks.</description><pubDate>Thu, 08 Apr 2021 00:00:00 GMT</pubDate></item><item><title>Growing Your Business During a Pandemic</title><link>https://www.gtu.com/growing-your-business-during-pandemic/</link><guid isPermaLink="true">https://www.gtu.com/growing-your-business-during-pandemic/</guid><description>Your business strategy doesn&apos;t need to stop during a pandemic. Check out our tips on how to continue growing your business during troubled times.</description><pubDate>Wed, 01 Apr 2020 00:00:00 GMT</pubDate></item><item><title>Artificial Intelligence in Digital Marketing</title><link>https://www.gtu.com/artificial-intelligence-in-digital-marketing/</link><guid isPermaLink="true">https://www.gtu.com/artificial-intelligence-in-digital-marketing/</guid><description>Artificial Intelligence has shaped the way your data is collected and analyzed. Digital marketers use AI to assist in their job.</description><pubDate>Mon, 27 Aug 2018 00:00:00 GMT</pubDate></item><item><title>Think like a consumer: Create online sales funnels to meet customer needs</title><link>https://www.gtu.com/create-online-sales-funnel-meet-consumer-needs/</link><guid isPermaLink="true">https://www.gtu.com/create-online-sales-funnel-meet-consumer-needs/</guid><description>Channel your consumers&apos; thinking to develop an online sales funnel that leads prospects to ultimately purchase your products or services.</description><pubDate>Wed, 06 Sep 2017 00:00:00 GMT</pubDate></item><item><title>Drive Business Success With Positive Online Reviews</title><link>https://www.gtu.com/importance-of-positive-online-reviews/</link><guid isPermaLink="true">https://www.gtu.com/importance-of-positive-online-reviews/</guid><description>More and more, online reviews are making or breaking a company&apos;s reputation. Positive online reviews are critical for business success.</description><pubDate>Fri, 09 Jun 2017 00:00:00 GMT</pubDate></item><item><title>Amazon’s Web Hosting Outage Caused Big Problems</title><link>https://www.gtu.com/amazons-web-hosting-outage-caused-big-problems/</link><guid isPermaLink="true">https://www.gtu.com/amazons-web-hosting-outage-caused-big-problems/</guid><description>When you&apos;re considering web hosting options for your business, there are many factors and limitations you should consider. Let GTU help you decide.</description><pubDate>Thu, 16 Mar 2017 00:00:00 GMT</pubDate></item><item><title>5 Ways To Master The Pay-Per-Click Ad</title><link>https://www.gtu.com/master-the-pay-per-click/</link><guid isPermaLink="true">https://www.gtu.com/master-the-pay-per-click/</guid><description>As social media sites expand, offering more (paid) options to connect with potential customers, the Pay-Per-Click marketing world is also growing.</description><pubDate>Tue, 28 Feb 2017 00:00:00 GMT</pubDate></item><item><title>Why mobile website design outweighs desktop</title><link>https://www.gtu.com/mobile-website-design-outweighs-desktop/</link><guid isPermaLink="true">https://www.gtu.com/mobile-website-design-outweighs-desktop/</guid><description>Google reports more than half of its searches originate from mobile devices, so the opportunity is there to put your business in front of online consumers.</description><pubDate>Mon, 27 Feb 2017 00:00:00 GMT</pubDate></item><item><title>Where to spend your social media marketing dollars</title><link>https://www.gtu.com/spend-social-media-marketing-dollars/</link><guid isPermaLink="true">https://www.gtu.com/spend-social-media-marketing-dollars/</guid><description>There are many choices in social media marketing these days and it’s hard to know just where to spend your advertising dollars. We have some thoughts.</description><pubDate>Fri, 03 Feb 2017 00:00:00 GMT</pubDate></item><item><title>The ABC’s of Brand Marketing</title><link>https://www.gtu.com/abcs-brand-marketing/</link><guid isPermaLink="true">https://www.gtu.com/abcs-brand-marketing/</guid><description>There are numerous aspects to good brand marketing so we’ll walk you through the ABCs of what we’ve learned as a leading Detroit marketing company.</description><pubDate>Wed, 21 Dec 2016 00:00:00 GMT</pubDate></item><item><title>Is it Time for a New Website?</title><link>https://www.gtu.com/time-new-website/</link><guid isPermaLink="true">https://www.gtu.com/time-new-website/</guid><description>Is your company ready to move into 2017 but your website is stuck in the 80&apos;s? Then it&apos;s time for a new website from a top Detroit Web Design Company.</description><pubDate>Wed, 21 Dec 2016 00:00:00 GMT</pubDate></item><item><title>You Have An Amazing New Website, Now What?</title><link>https://www.gtu.com/amazing-new-website-now/</link><guid isPermaLink="true">https://www.gtu.com/amazing-new-website-now/</guid><description>You&apos;ve have an awesome new website by the geeks at Geek Town. Now what? Well, it&apos;s time to drive be through the virtual door. Let&apos;s talk Internet Marketing!</description><pubDate>Wed, 14 Dec 2016 00:00:00 GMT</pubDate></item><item><title>Lead Generation On Your Website</title><link>https://www.gtu.com/lead-generation-website/</link><guid isPermaLink="true">https://www.gtu.com/lead-generation-website/</guid><description>Lead generation is a critical piece in web design. As a top Detroit Website Design Firm, we have a few ideas to consider when reviewing your site.</description><pubDate>Tue, 29 Nov 2016 00:00:00 GMT</pubDate></item><item><title>Understanding Google Analytics: Basic breakdown of terms</title><link>https://www.gtu.com/understanding-google-analytics-basic-breakdown-terms/</link><guid isPermaLink="true">https://www.gtu.com/understanding-google-analytics-basic-breakdown-terms/</guid><description>Digital marketing brings people to your site. Understanding their actions &amp; behavior is what Google Analytics is all about. Understanding is another matter.</description><pubDate>Tue, 29 Nov 2016 00:00:00 GMT</pubDate></item><item><title>Effective Facebook marketing strategies for businesses</title><link>https://www.gtu.com/effective-facebook-marketing-for-businesses/</link><guid isPermaLink="true">https://www.gtu.com/effective-facebook-marketing-for-businesses/</guid><description>Anyone can set up Facebook page, but you need a Facebook marketing strategy. Find out more here and how social media marketing management can help.</description><pubDate>Wed, 16 Nov 2016 00:00:00 GMT</pubDate></item><item><title>Snapchat: A users’ guide for social media marketing</title><link>https://www.gtu.com/snapchat-users-guide-social-media-marketing/</link><guid isPermaLink="true">https://www.gtu.com/snapchat-users-guide-social-media-marketing/</guid><description>Don&apos;t overlook Snapchat for your social media marketing. Learn how to utilize it here.</description><pubDate>Tue, 15 Nov 2016 00:00:00 GMT</pubDate></item><item><title>The Importance of a Good Landing Page</title><link>https://www.gtu.com/importance-of-good-landing-page-website-design/</link><guid isPermaLink="true">https://www.gtu.com/importance-of-good-landing-page-website-design/</guid><description>Never under estimate the importance of a landing page, especially when spending advertising dollars to send someone to it. It starts with good design.</description><pubDate>Mon, 14 Nov 2016 00:00:00 GMT</pubDate></item><item><title>Why hire the geeks?</title><link>https://www.gtu.com/why-hire-the-geeks/</link><guid isPermaLink="true">https://www.gtu.com/why-hire-the-geeks/</guid><description>Why hire us? Because we know web design, digital marketing, PPC...if it&apos;s marketing, we&apos;ve done it. Call today &amp; let us help you grow your business.</description><pubDate>Mon, 19 Sep 2016 00:00:00 GMT</pubDate></item><item><title>Which social media platform is right for your company?</title><link>https://www.gtu.com/social-media-platform-right-company/</link><guid isPermaLink="true">https://www.gtu.com/social-media-platform-right-company/</guid><description>Find out which social media platform might work best for your social media marketing strategy. We are a full service digital marketing agency.</description><pubDate>Fri, 16 Sep 2016 00:00:00 GMT</pubDate></item><item><title>Online marketing strategies 101</title><link>https://www.gtu.com/online-marketing-strategies-101/</link><guid isPermaLink="true">https://www.gtu.com/online-marketing-strategies-101/</guid><description>You don’t have to be everywhere on the web to have a successful company. Instead, pick your ideal online marketing platform.</description><pubDate>Wed, 14 Sep 2016 00:00:00 GMT</pubDate></item><item><title>Why your company needs a mobile friendly website</title><link>https://www.gtu.com/why-your-company-needs-a-mobile-friendly-website/</link><guid isPermaLink="true">https://www.gtu.com/why-your-company-needs-a-mobile-friendly-website/</guid><description>It&apos;s a mobile world and you need a mobile website. Find out why your company needs one in our latest post on mobile web design.</description><pubDate>Wed, 14 Sep 2016 00:00:00 GMT</pubDate></item></channel></rss>