PAID MEDIA ONBOARDING QUESTIONNAIRE "*" indicates required fields Step 1 of 6 16% Name*Business name*Email* Business BackgroundDescribe your business.*Who are your main competitors?*How is your product/service different? What’s your unique selling point?*What are your current pain points with the business?What is the objective of running a paid digital ads campaign?* Do we want to increase awareness? Do you want to promote a service/product? Do you have any special offers or discounts on any of your products? Other Other* Campaign Target / AudienceWho is your target market? Be as specific as possible.*Do you have any existing marketing personas or audience segments we should be aware of?* Yes No Existing marketing personas or audience segments information.*Which geographical area do you want to target? You can include specific cities, zip codes, or a radius around your location.*Are there any specific ad placements or targeting options you want to avoid?* Yes No Please specify ad placements or targeting options you want to avoid.*Do you have any seasonal trends that we should be aware of when planning your paid media strategy?* Yes No What seasonal trends should we be aware of?* Advertising DetailsHave you done this type of advertising before?* Yes No Which platform(s) have you used?*Do you have past reports that we can review?* Yes No Please upload reports to review. Drop files here or Select files Max. file size: 50 MB. Was it successful in any way?* Advertising DetailsDo you have a Google Analytics account?* Yes No Can we be made admins so that we can better report and monitor results?* Yes No Google Analytics Account + Property Name(s)*Client must grant “Administrator” GA access to [email protected] For instructions, visit https://support.google.com/analytics/answer/1009702List up to 10 keywords or search phrases related to your business that you want us to research and possibly target.*Do you have a monthly/daily budget in mind?* Advertising DetailsHow would you measure success for this campaign?*What are your specific goals and KPIs for the paid media campaign (e.g., leads, conversions, sales, website traffic, etc.)?*When do you expect results?*Are there any other digital or traditional marketing initiatives or campaigns that your business is currently running or planning to run that we should consider when developing your paid media strategy?* Yes No Please list other digital or traditional marketing initiatives or campaigns that your business is currently running or planning to run.*
