In digital marketing, SEO is about more than keywords and algorithms—it’s about building an interconnected presence across the web. One of the most effective (and organic) ways to do this is by leveraging user-generated content (UGC). UGC—like reviews, comments, and...
THE GTU BLOG
A finely curated collection of our thoughts on digital marketing and technology
Why Microsoft Ads Deserve a Place in Your Search Strategy for 2025
Made with DALL-E AIWhen it comes to search advertising, Google Ads often dominates the conversation. But in 2025, Microsoft Ads is poised to play a bigger role in successful ad strategies—and it’s time to pay attention. With its growing market share, unique audience,...
What SEO IS – and What it IS NOT
You may already know that SEO stands for “search engine optimization,” but you may not know how it fits into your overall marketing strategy or when to expect results. That’s OK! SEO is an often misunderstood marketing channel that many businesses know they need, but...
Harnessing the Power of Meta’s New Social Media App, “Threads”
You’ve probably caught wind of all the buzz around Meta’s latest addition to the social media world—Threads. Released on July 6th, Threads became the fastest app to hit 1 million users, doing so within only a few hours, and quickly garnered over 73 million in the few...
Understanding the New Google Analytics G4 Metrics
At Geek Town USA, we know that measuring the performance of your website is crucial to the success of your business. Google Analytics is, and has been, the go-to tool used by industry professionals across the globe, when it comes to measuring and reporting your...
Google Performance Max: What Is It & Can It Help Your Business?
Did you know that your business can show ads on Google Search, Google Display, Gmail, Maps, Discover, and YouTube without creating separate ad campaigns for each platform? It’s true.Enter Google Performance Max.Google’s latest advertising campaign type, Performance...
What Is A Wireframe And How Is It Useful?
When it comes to Web Design, you may hear the term “wireframe” thrown around by “people in the know.” While a design “comp,” or comprehensive, envisions the visual look and feel of a web page, a wireframe provides insight into the layout of elements, content, and...
Horizontal Or Vertical Video? When To Use Each Format
When it comes to creating video content for your business, there is a lot of debate about whether you should be shooting horizontally or vertically. Vertical video has been gaining popularity across social media and other digital advertising platforms in recent years....
Google’s “Vicinity” Update Shakes Up Local Rankings: What You Need to Know
Google is constantly making changes to it’s ranking algorithm in an effort to provide the most relevant results to its users. On Dec. 16, Google confirmed via an official Twitter account an update to its ranking algorithm for local search. The tech giant rolled out...
Google Is Planning an Update to Its Ranking Algorithm in May
Update: On April 19, Google announced that it would be postponing this algorithm update. Instead of a full launch in May, the company says it will be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Google...
Growing Your Business During a Pandemic
If your business is one of the many that is being forced to temporarily shut down due to the pandemic, now is a perfect time to be working on your business, setting it up for success once the crisis is past. Even if budgets are tight, there are steps you can take...
Artificial Intelligence in Digital Marketing
Targeted marketing used to be a huge data challenge. Before the rise of the Internet and artificial intelligence (AI), marketers scoured for customer data to implement marketing campaigns to a targeted audience. Today, people surf the Internet, they use apps daily,...
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