THE GTU BLOG

A finely curated collection of our thoughts on digital marketing and technology
Snapchat: A users’ guide for social media marketing

Snapchat: A users’ guide for social media marketing

It’s no surprise that when business owners hear there’s yet another social media platform sweeping through the digital world, there is a collective eye roll and sigh. Trending social sites can come and go, making it tough for managers to determine where they should...

The Importance of a Good Landing Page

The Importance of a Good Landing Page

Website Design Focus: The Importance of a Good Landing PageGreat website design teams will tell you that one of the secrets to a high conversion rate is a great landing page. The idea behind a landing page is to get your target audience to take one, specific action....

Why hire the geeks?

Why hire the geeks?

One day you wake up, look at your website or the blank space on the internet that should be your website and decide you need help. In today’s ever-changing world of technology, how do you find the right web design company to develop your site when everybody seems to...

Which social media platform is right for your company?

Which social media platform is right for your company?

Which social media platform is right for your company?Who is your customer? Are you targeting a mother of two in her mid-thirties who works 40 hours a week, a millennial looking to break into the professional world with innovative ideas, or perhaps you’re trying to...

Why your company needs a mobile friendly website

Why your company needs a mobile friendly website

It’s a mobile world, and you need a mobile website. No more procrastinating…the time has come. If you are still reluctant to invest in upgrading your website consider this: 56% of internet traffic is mobile and this number is projected to grow. That’s more than half!...

Online marketing strategies 101

Online marketing strategies 101

Whether you’re just settling into the idea of marketing your start-up or you recognize your business needs a back-to-the-basics approach for reaching customers, online marketing can become overwhelming. It can be daunting thinking about web design, SEO, ad buying and...

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