SEARCH ENGINE OPTIMIZATION ONBOARDING QUESTIONNAIRE "*" indicates required fields Step 1 of 7 14% Name*Business name*Email* Analytics Account InformationProvide Google Analytics Account + Property Name(s)**Client must grant “Administrator” GA access to [email protected]Provide Google Search Console Property URL*Client must grant “Full” Search Console permissions to [email protected] Company BackgroundWhat are your goals/top priorities as a company this year?*Are there any key initiatives/product launches/discounts coming up this year or next?* Yes No Please provide all key initiatives/product launches/discounts.*Does your brand have a unique story?* Yes No Please provide your brand story.*Does your industry experience seasonality?* Yes No What seasonality do you typically expect?* How effective do you think your current overall marketing efforts are? What are your challenges?*What objectives, goals, and Key Performance Indicators (KPIs) do you feel are important to be measured?*Is your company currently or previously levereged marketing channels?* We are currently using marketing channels. We have used marketing channels in the the past. We are currently using marketing channels and have used them in the past. We have never used any marketing channels. Please list current marketing channels*Please list previously used marketing channels*What current content creation resources do you have available internally or externally?* Target AudienceWho is your target audience (age, gender, geolocation, expertise level, etc.)?*What pain points do your customers have in their buying cycle?* Target MarketDo you have keywords you would like to focus on for your business that might not be obvious?* Yes No What are some of the keywords you would like to focus on for your business that might not be obvious?*Are there any specific keywords you would NOT like to target?* Yes No Where are you located? / What is your specific service area?*What type of primary business do you have?* Business-to-Business (B2B) Business-to-Client (B2C) A mixture of both Technology When was the most recent version of your website launched?*What platform are you using?*Is there any third-party technology on your website which we should know about?* Yes No Please list any third-party technology on your website which we should know about?*
