PPC (Pay-Per-Click) Google Ads Management Services

Keep Your Business Top Of Page and Top Of Mind

Comprehensive Pay-Per-Click Management Services That Drive Results

Pay-per-click advertising (commonly referred to as PPC) is all about placing ads on search engines (with Google and Bing Ads), social media platforms, and third-party websites. Like the name suggests, you only pay when the ad is clicked.

Management of your Google Ads (formerly known as Google AdWords) can be an essential piece of your complete digital marketing and advertising strategy. PPC campaigns allow you to hyper-focus your ads to target your exact, ideal customer.

This makes PPC advertising an effective way to:

  • Raise brand awareness
  • Generate leads and conversions
  • Grow online sales
  • And so much more

At Geek Town USA, our comprehensive pay-per-click management services handle every step of the process—from the setup and organization of PPC campaigns to creating and managing search ads in Google Ads, to analyzing and optimizing ongoing campaigns to reporting the performance to your team.

So, whether your company is starting accounts from scratch or needs existing platforms restructured, we’re here to help.

Google Ads

Setting Up Your PPC Campaigns For Success

Get More Leads With Google Ads

When it comes to pay-per-click management services, we start every project with the same approach—having open discussions and communication with you to determine the audience you’re trying to reach and the goals of your PPC campaigns.

While our initial approach may be the same, everything else varies greatly from client to client. See, once we have a grasp on your business’s goals, we tailor your pay-per-click advertising to achieve and (hopefully) exceed those goals. We’re not the kind of PPC agency that tries to cram the same shoe on every foot (metaphorically, of course). It just doesn’t work that way.

Calculating PPC Budgets

We assess your business along with your industry’s standards to recommend an initial overall budget, spending caps, and bidding strategy designed to maximize your ROI.

Now, it’s not just about how much you bid. The quality of the ads plays a large role too. Don’t get us wrong—a competitive budget is a key ingredient. If your max budget is not realistic, your ads won’t be shown enough to be worthwhile. It’s just not the whole recipe anymore.

Determining Campaign Goals

Depending on what you’re trying to accomplish with your pay-per-click advertising, we’ll set campaign goals to reflect and prioritize the actions we want to be taken. Doing so allows us to better target the correct audience for you and more accurately measure your return.

Keyword Research

As you know, keywords are one of the main tools used to target your audience. So it should be no secret that keyword research can make or break a PPC campaign. That’s where the geeks come in. (Cue theme music.)

No one knows your company and its audience better than you. So we work with you to help narrow down your customers, based on how they search, to those with the intent to take action. Your desired action, that is.

Ongoing PPC Campaign Management Services

Optimize For Continued Performance Overtime

Pay-per-click management is an ongoing process. It involves constant attention and continuous strategy. We’re constantly analyzing your keywords and Google Ads campaigns to optimize where possible and achieve the most clicks or conversions for your budget.

Of course, ongoing PPC management is not all about keywords and budget. It also includes bending our strategy to better reach your desired audience. This could mean updating creative to better resonate with your customers or figuring out where your audience is spending time online and what types of ads they respond to best.

While search ads are some of the more popular options for PPC advertising, capturing potential leads from users searching for the goods or services you provide, there are several other mediums and platforms that we can help you take advantage of including social media marketing campaigns.

Types of PPC campaigns:

  • Social media ads
  • Retargeting ads
  • Display ads
  • Instream ads
  • E-commerce ads
PPC Campaigns
Reviewing Reports

Custom PPC Campaign Reports

Monitor Pay-Per-Click Campaign Performance

Throughout the lifespan of your PPC campaigns, our team keeps a watchful eye on the data and insights to analyze the effectiveness of the campaigns and our strategies. When we gather all this information, we consolidate them into easy-to-read reports that actually include all the data (not just the numbers that make us look good).

These reports are unique to your campaigns and your goals.

You should know exactly what is going on and why. So, we walk through all the analytics with your and/or your team to discuss how the data correlates to growth for your business. No more getting sent vague emails with a scatterblast of numbers you have to attempt to figure out yourself. Better yet, we’ll include an executive summary for you to send up the chain.

Work With The Best PPC Agency In Metro Detroit

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