Wayne Health is a non-profit, multi-specialty academic group practice with over 400 dedicated physicians and advanced practice providers in 50 medical specialties offering a full spectrum of care, from birth to end-of-life, for individuals and families throughout southeastern Michigan. For Wayne Health, redefining integrated care with an innovative platform for health accountability is vital.
Working with Wayne Health, we strengthened their rebrand from the Wayne State University Physician Group with a complete website redesign and custom development built with functionalities that fit their unique needs.
WHAT WE DO
For Wayne Health
- Custom Web Design + Development
- Search Engine Optimization (SEO)
- Paid Media
- Support + Maintenance
Case Study
CRAFTING A NEW ONLINE HOME
The Challenge
Wayne Health’s old website looked tired and outdated, which didn’t reflect the updated aesthetic of its new brand. On top of that, it lacked modern features that patients expect from from a reputable healthcare organization website.
The Solve
From wireframes to comps, design and build a responsive, easy-to-use website that enables patients and providers to browse, search, and access the provider, office, and service information they need while generating public awareness about the new brand identity.
CONNECT
WITH GTU
We’re excited to learn about your business needs so we can brainstorm together how we can elevate your brand and achieve the next level of greatness.
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