Founded in Michigan in 1994, Wild Bill’s Tobacco is now the 2nd largest tobacco retailer in the United States and #1 in Michigan, with over 170+ locations to serve its customers. The brand is centered on customer satisfaction, which includes offering the best selection of products at competitive prices. The company specializes in tobacco and vape products, but each store also features a large walk-in humidor containing premium cigars from across the world.
As Wild Bill’s Agency of Record, we work closely with their marketing team to provide a variety of complementary services that enhance the company’s marketing efforts.
WHAT WE DO
For Wild Bill’s
- Digital Strategy + Planning
- Custom Web Design + Development
- Search Engine Optimization (SEO)
- Paid Media
- Organic Social Media Management
- Content Planning + Production
- Support + Maintenance
- Email Marketing
2022
GTU PARTNERSHIP
LAUNCHED
LAUNCHED
177%
MOBILE PAGE
SPEED SCORE
SPEED SCORE
53%
DESKTOP PAGE
SPEED SCORE
SPEED SCORE
9.4%
MICHIGAN SEARCH
ENGINE VISIBILITY
ENGINE VISIBILITY
3%
MICHIGAN SEARCH
ENGINE VISIBILITY
ENGINE VISIBILITY
Case Study
WEBSITE PERFORMANCE BOOST
The Challenge
Wild Bill’s Tobacco’s slow website and less-than-ideal keyword targeting strategy led to a poor user experience and lower search engine visibility.
The Solve
Optimize the website to increase page speed scores. Write and implement custom metadata with ideal target terms and build a locations listing page to increase visibility, access, and indexability for search engines.
CONNECT
WITH GTU
We’re excited to learn about your business needs so we can brainstorm together how we can elevate your brand and achieve the next level of greatness.
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