WILD BILL’S TOBACCO
wildbillstobacco.com
Founded in Michigan in 1994, Wild Bill’s Tobacco is now the 2nd largest tobacco retailer in the United States and #1 in Michigan, with over 170+ locations to serve its customers. The brand is centered on customer satisfaction, which includes offering the best selection of products at competitive prices. The company specializes in tobacco and vape products, but each store also features a large walk-in humidor containing premium cigars from across the world.
As Wild Bill’s Agency of Record, we work closely with their marketing team to provide a variety of complementary services that enhance the company’s marketing efforts.
WHAT WE DOFor Wild Bill’s
Digital Strategy + Planning
Custom Web Design + Development
Search Engine Optimization (SEO)
Paid Media
Organic Social Media Management
Content Planning + Production
Support + Maintenance
Email Marketing
2022
GTU PARTNERSHIP
LAUNCHED
LAUNCHED
177%
MOBILE PAGE
SPEED SCORE
SPEED SCORE
53%
DESKTOP PAGE
SPEED SCORE
SPEED SCORE
9.4%
MICHIGAN SEARCH
ENGINE VISIBILITY
ENGINE VISIBILITY
3%
MICHIGAN SEARCH
ENGINE VISIBILITY
ENGINE VISIBILITY
Case StudyWEBSITE PERFORMANCE BOOST
The Challenge
Wild Bill’s Tobacco’s slow website and less-than-ideal keyword targeting strategy led to a poor user experience and lower search engine visibility.
The Solve
Optimize the website to increase page speed scores. Write and implement custom metadata with ideal target terms and build a locations listing page to increase visibility, access, and indexability for search engines.
CONNECT
WITH GTU
We’re excited to learn about your business needs so we can brainstorm together how we can elevate your brand and achieve the next level of greatness.
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