Established in Taiwan in 2006, Gong cha offers personalized service with premium teas in a variety of innovative and delicious recipes. News of the company quickly spread by word of mouth as it grew in popularity, and today, Gong cha has blossomed around the world with stores all over the globe.
With a new domestic marketing team in place, GTU was tasked with building brand awareness and stores sales for over 150 U.S. Gong cha locations nationwide while operating on a razor-thin ad spend budget.
WHAT WE DO
For Gong Cha
- Paid Media
- On-site Search Engine Optimization (SEO)
- Support + Maintenance
Case Study
CAMPAIGN ON A BUDGET
The Challenge
Supplement the Gong cha’s organic and paid social media efforts with another paid strategy that could ramp up quickly.
The Solve
With only a $400 monthly spend per location, build a Google Performance Max ad campaign to showcase Gong cha on Google Search, Display, YouTube, Gmail, Maps, Discover, and Google Business Profile with carefully curated campaign creatives and hyper-geolocated targeting near U.S. stores.
CONNECT
WITH GTU
We’re excited to learn about your business needs so we can brainstorm together how we can elevate your brand and achieve the next level of greatness.
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