Gong cha
Gong cha's U.S. stores came through a platform migration easier to find in search
A global bubble tea brand moved its U.S. sites onto one global platform. We guided the move for the U.S. business and its stores came out more visible in search.
- Disciplines
- SEO, Web design and development, Hosting and maintenance
- Industry
- Quick service restaurants
- Scope
- U.S. business
- Client since
- 2023
- Timeframe
- 2023 to 2026
The goal
Gong cha is a global bubble tea brand, and we've served its U.S. business since 2023. When the global team consolidated the regional U.S. sites onto one global platform, built by its own agency, the U.S. stores had a lot to lose.
The goal for us was simple to say and hard to do: make sure U.S. customers could still find their nearest store through the move, and come out of it stronger.
What we found
Four U.S. websites, each with its own content, structure and search history, had to become one. Reviewing the new platform before launch, we found risks that would have cost the stores their search presence: store pages search engines couldn't see, content they couldn't read, and pages heavy enough to slow every visit.
After the move, the measurement hadn't come across, and many old addresses didn't lead to their new pages.
The team
SEO, development and site upkeep worked as one team for the U.S. business, alongside the global team's agency.
SEO
Advised on the migration plan, reviewed the new platform before launch, specified where every old page should lead, and watched the U.S. stores through the move.
About SEOWeb design and development
Reviewed the platform with the global agency, escalated what put the launch at risk, and once the U.S. site came back to us, built the new pages the brand needed.
About web design and developmentHosting and maintenance
Took over upkeep of the U.S. site after the move, with the steady care that keeps it fast, healthy and easy for search engines to read.
SEO found the gaps; after the move, development and our analytics team closed them, and the restored tracking let the brand see what its stores and ads were doing again.
What we did
We guided the migration. Starting in October 2025, we advised the U.S. business and the global team's agency on how four existing U.S. websites would become one: what each would contribute, how their content would fit on the new platform, and where every old page should lead. The agency built and moved the site; our job was to make sure nothing the stores depended on was lost along the way.
The U.S. site moved in spring 2026, and clicks from search rose in the first 30 days. We optimized right away, closing the gaps the move left behind.
Through 2026 we've accelerated: a site search engines can fully read, new pages for online ordering and new drinks, and a full review of the U.S. experience to guide what comes next.
The results
- Clicks from search30 days after the U.S. move vs the 30 days before, spring 2026
- +43%
- Search impressionssame windows
- +83%
- Clicks on gong cha near me searchesMay 2026 vs May 2025
- +279%
- Store finder clicksMay 2026 vs April 2026
- +82%
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Let's build your footprint together.
Every engagement starts with a diagnosis, because what a client asks for and what they need are often two different things.