Spanning over 21 acres of property, Canterbury Village boasts 14 shops, including a famous Christmas shop, and hosts special events throughout the year. Attractions have included Harry Potter-themed events, murder mystery events, holiday celebrations, Dino & Dragon Stroll, Michigan Medieval Faire, cosplay events, and special festivals for pets and kids.
In collaboration with our public relations partner, GTU advertises the special events that they publicize.
WHAT WE DO
For Canterbury Village
- Paid Media
- Analytics + Reporting
2022
GTU PARTNERSHIP LAUNCHED
69%
COST PER CONVERSION
48%
COST PER CLICK
55%
CLICK-THROUGH RATE
Case Study
TRACKING SUCCESS
The Challenge
Canterbury Village hosts different events throughout the year and needed the ability to monitor the performance of digital ad campaigns we are running for each event, with several layers of filtering, to determine which events and strategies were successful.
The Solve
Install Google Tag Manager tracking codes and connect all ads platforms to create an analytics dashboard tailored to the client’s requirements, offering aggregate, grouped, and individual events that display performance based on audience.
CONNECT
WITH GTU
We’re excited to learn about your business needs so we can brainstorm together how we can elevate your brand and achieve the next level of greatness.
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