CREATIVE DIRECTOR'S NOTE Christine · Creative Director, GTURemember Beowulf? Sure you do... it was assigned somewhere around 10th grade English, sandwiched between a...
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Local Marketing
GTU has been named a 2026 Google Premier Partner
In February, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google...
From Reviews to Social Media: Why UGC is a Game-Changer for Modern SEO
In digital marketing, SEO is about more than keywords and algorithms—it’s about building an interconnected presence across the web. One of the most effective (and...
Why Microsoft Ads Deserve a Place in Your Search Strategy for 2025
Made with DALL-E AIWhen it comes to search advertising, Google Ads often dominates the conversation. But in 2025, Microsoft Ads is poised to play a bigger role in...
Harnessing the Power of Meta’s New Social Media App, “Threads”
You’ve probably caught wind of all the buzz around Meta’s latest addition to the social media world—Threads. Released on July 6th, Threads became the fastest app to hit...
Google Performance Max: What Is It & Can It Help Your Business?
Did you know that your business can show ads on Google Search, Google Display, Gmail, Maps, Discover, and YouTube without creating separate ad campaigns for each...
Horizontal Or Vertical Video? When To Use Each Format
When it comes to creating video content for your business, there is a lot of debate about whether you should be shooting horizontally or vertically. Vertical video has...
Google Is Planning an Update to Its Ranking Algorithm in May
Update: On April 19, Google announced that it would be postponing this algorithm update. Instead of a full launch in May, the company says it will be a gradual rollout...
Growing Your Business During a Pandemic
If your business is one of the many that is being forced to temporarily shut down due to the pandemic, now is a perfect time to be working on your business, setting it...
Artificial Intelligence in Digital Marketing
Targeted marketing used to be a huge data challenge. Before the rise of the Internet and artificial intelligence (AI), marketers scoured for customer data to implement...