Reputation management that earns the next customer
GTU generates reviews and ensures your business info is consistent across major online directories, unifying all into one management dashboard.
Dedicated review management services
Your reputation is more than what customers say online, though that matters a great deal. It’s also accurate business information everywhere people look, and the citations that help search engines trust you. We build an individualized strategy from your input and our expertise to strengthen your brand presence, your reviews, and your local SEO, in metro Detroit or anywhere else.
Reviews decide where you rank and whether a searcher becomes a customer. The number and quality of your reviews help you rank higher, and replying to them builds the trust that converts. So we leave as little to chance as possible: we generate new reviews from real customers and manage the ones you already have, responses included.
Reputation management methods we use
Reputation management checklist
Reputation management means creating, maintaining, and updating your company’s information everywhere it appears online, so customers and search engines both find you reputable.
- Create citations
- Optimize your Google Business Profile
- Generate & manage reviews
- Activate NPS monitoring
Ongoing citation building
Citations are where a strong reputation starts. They’re the listings of your business name, address, and phone number (NAP) and your website, a key factor in local rankings and a steady source of backlinks. We syndicate your data across up to 45 relevant directories and high-authority sites, signaling to search engines that your business is real, reputable, and relevant. The usual suspects:
- Yelp
- Apple Maps
Engaging in conversations online
Our team will engage with your customers where they’re having conversations about your business like on Google, Facebook, Yelp, and even on platforms specific to your industry. We keep a close eye on your brand’s reviews, carefully checking what customers are saying about your company so we can take proactive action toward nurturing and protecting your online brand reputation.
Connecting with customers directly
Using industry-grade email and text tools, our team can communicate with your customers directly to request reviews on Google and across several other platforms. Consistently generating new reviews is an important consideration for Google rankings. So, whether you prefer manual or automated communication, we can tailor a solution to fit your needs.
Responding to reviews
We’ve found responding to both positive and negative reviews most effective. With our custom solution, you’ll have access to all your reviews in one place so you can easily face them head-on. Responding to negative reviews is an opportunity to address customer concerns and build your company’s credibility in the process. Not to mention, it looks really good to other potential customers that your company is responsive and willing to accommodate them should issues arise.
Citation cleanup services
Now, the other piece to the citation management puzzle is citation cleanup services. Our team will audit your citations to correct any inaccurate data, close duplicate listings, and edit any changes to your information upon discovery. We will also develop strategies for editing data in the event of mergers, rebranding, relocations, and hours of operation and URL changes.
Relaunch your brand reputation
Improve and nurture the online reputation of your business! Fill out the form to start the conversation.