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Content strategy, from the plan to the page

The messaging plan for each market and audience, and the written content that carries it: site copy, location pages, articles, and campaign and social copy.

Talk to our content team
Hands at a laptop showing a location page being written, a notebook beside itOverhead view of hands on a tablet showing a messaging plan with comments

A messaging plan before the first word

We start with who you need to reach in each market and what they need to hear, then build a messaging plan around those answers.

Every piece is written to your brand's standards and to what search and AI answers reward, so the same content serves your customers and your visibility.

Content for every market

  • A hand writing an outline in a notebook

    Messaging plans

    The messages for each market and audience, set before the writing starts.

  • Hands typing on a laptop with a page of text on screen

    Site copy

    Pages that explain what you do clearly and answer what your customers ask.

  • A phone in two hands inside a cafe

    Location pages

    A page for each location, written to be useful locally rather than repeated with the city name changed.

  • A hand at a laptop showing an article draft with suggested edits

    Articles

    Articles built on the questions your customers search for and the answers AI tools look for.

  • A phone in two hands showing a social post, on a wooden table

    Campaign and social copy

    Copy for ads, emails, and social posts, written to the same plan as everything else.

Content strategy, working with every other discipline

All work
FortisContent strategy, web design and development, paid media
A hand tapping a card on a payment terminal

A payments company with its own platform needed a site that spoke to software partners first. Content, design, development and paid media built it together.

Read the story: Fortis

Questions we hear

Can you write in our brand voice?

Yes. We work from your brand standards and check every piece against them before it goes to you.

How does content help with search and AI answers?

Search engines and AI tools look for clear answers to the questions customers ask. We plan content around those questions, location by location.

Do you use AI to write content?

AI assists with research, outlines, first drafts, and proofreading, and a writer and delivery lead review every piece before it is used. Our full standard is on How we work with AI.

Tell us what you need to say

A few details about your business and locations help us come to the first conversation prepared.