THE GTU BLOG

A finely curated collection of our thoughts on digital marketing and technology
Growing Your Business During a Pandemic

Growing Your Business During a Pandemic

If your business is one of the many that is being forced to temporarily shut down due to the pandemic, now is a perfect time to be working on your business, setting it up for success once the crisis is past. Even if budgets are tight, there are steps you can take...

Artificial Intelligence in Digital Marketing

Artificial Intelligence in Digital Marketing

Targeted marketing used to be a huge data challenge. Before the rise of the Internet and artificial intelligence (AI), marketers scoured for customer data to implement marketing campaigns to a targeted audience. Today, people surf the Internet, they use apps daily,...

Drive Business Success With Positive Online Reviews

Drive Business Success With Positive Online Reviews

What makes you choose to do business with one company and not another? In an age where people lack trust in major institutions, media and government, positive online reviews are proving to be the fuel to light the fire of business success.Exactly How Important Are...

Amazon’s Web Hosting Outage Caused Big Problems

Amazon’s Web Hosting Outage Caused Big Problems

On February 28, something strange happened. The web started acting funny. Popular websites either stopped responding or didn’t really work right. People couldn’t adjust the temperature on their Nest thermostats, turn on lights remotely or control other smarthome...

5 Ways To Master The Pay-Per-Click Ad

5 Ways To Master The Pay-Per-Click Ad

As social media sites expand, offering more (paid) options to connect with potential customers, the Pay-Per-Click marketing world is also growing. A challenge that digital marketing teams now have to consider is the option that some sites have to skip ads, remove...

Why mobile website design outweighs desktop

Why mobile website design outweighs desktop

If there’s one thing we can be certain of, we live in a mobile society. We are multi-taskers. We want information handed to us within seconds. We want solutions at the tap of a button. In fact, research suggests half of us now do our shopping on a mobile device and...

Where to spend your social media marketing dollars

Where to spend your social media marketing dollars

Social Media MarketingWhether you’re working with a six-figure marketing budget, or digging out change from the couch cushions, you want to know your dollars are being used effectively. As you determine how much money you have to promote your business, you’ll...

Is it Time for a New Website?

Is it Time for a New Website?

Is it Time for a New Website?If just thinking about adding new content to your website gives you a headache because your Content Management System is so complicated, if you’ve experienced any type of security breech, or if your site is just plain ugly…it’s time for a...

The ABC’s of Brand Marketing

The ABC’s of Brand Marketing

The ABC’s of Brand MarketingIf your business was a person, what would her characteristics be? Funny? Sarcastic? Warm and comfortable? How you describe that person is how people view your brand. Your brand is the voice and feel of your company. It’s how your customers...

You Have An Amazing New Website, Now What?

You Have An Amazing New Website, Now What?

You Have An Amazing New Website, Now What?You’re on the road to online marketing success. You’ve created a new, shiny website complete with great images, useful content and an email capture form when visitors sign up for discounts and new product announcements. Now...

Lead Generation On Your Website

Lead Generation On Your Website

Your entire website revolves around sharing information, interacting with viewers, and of course, selling your product or service and lead generation. The challenge is, to find which of the pages on your site produce the most pageviews and create a way to convert new...

CONNECT
WITH GTU

We’re excited to learn about your business needs so we can brainstorm together how we can elevate your brand and achieve the next level of greatness.

Fill out the form to start the conversation.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.