If your business is one of the many that is being forced to temporarily shut down due to the pandemic, now is a perfect time to be working on your business, setting it up for success once the crisis is past. Even if budgets are tight, there are steps you can take...
Targeted marketing used to be a huge data challenge. Before the rise of the Internet and artificial intelligence (AI), marketers scoured for customer data to implement marketing campaigns to a targeted audience. Today, people surf the Internet, they use apps daily,...
Why create an online sales funnel?There are many important elements that work together to drive success for a business. But at the end of the day, above anything else, what most small business owners want is to gain more customers and increase sales. As marketers, it...
What makes you choose to do business with one company and not another? In an age where people lack trust in major institutions, media and government, positive online reviews are proving to be the fuel to light the fire of business success.Exactly How Important Are...
On February 28, something strange happened. The web started acting funny. Popular websites either stopped responding or didn’t really work right. People couldn’t adjust the temperature on their Nest thermostats, turn on lights remotely or control other smarthome...
As social media sites expand, offering more (paid) options to connect with potential customers, the Pay-Per-Click marketing world is also growing. A challenge that digital marketing teams now have to consider is the option that some sites have to skip ads, remove...
If there’s one thing we can be certain of, we live in a mobile society. We are multi-taskers. We want information handed to us within seconds. We want solutions at the tap of a button. In fact, research suggests half of us now do our shopping on a mobile device and...
Social Media MarketingWhether you’re working with a six-figure marketing budget, or digging out change from the couch cushions, you want to know your dollars are being used effectively. As you determine how much money you have to promote your business, you’ll...
Is it Time for a New Website?If just thinking about adding new content to your website gives you a headache because your Content Management System is so complicated, if you’ve experienced any type of security breech, or if your site is just plain ugly…it’s time for a...
The ABC’s of Brand MarketingIf your business was a person, what would her characteristics be? Funny? Sarcastic? Warm and comfortable? How you describe that person is how people view your brand. Your brand is the voice and feel of your company. It’s how your customers...
You Have An Amazing New Website, Now What?You’re on the road to online marketing success. You’ve created a new, shiny website complete with great images, useful content and an email capture form when visitors sign up for discounts and new product announcements. Now...
Your entire website revolves around sharing information, interacting with viewers, and of course, selling your product or service and lead generation. The challenge is, to find which of the pages on your site produce the most pageviews and create a way to convert new...
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