Content Marketing Services
Create Unique Branded Content That Converts
Content Marketing consists of strategically creating, publishing, and promoting content including:
We’ve found it’s important to have a well-defined content strategy, but not carved into stone. Meaning, it has some fluidity to modify based on your audience behavior so you can put more budget toward what’s working for your business and providing the most value to your audience. By assessing data on predetermined key metrics, we can make informed decisions about that resource allocation.
We make it easy for your audience to consume your content. Folks are already watching videos, reading blogs, and listening to podcasts. We will create a content marketing strategy that’s tailored to your audience and create the kind of content they want to consume and share with friends.
There’s no magic formula for how often you should be posting. But we have found that it’s important to do so consistently.
Instead of publishing one piece of content, our geeks can chop it up into several that can be shared across various media platforms. This is a great way to squeeze as much value as possible out of the content we create for your company.
Of course, we’ll always keep you in the loop throughout this content creation process so you know the strategy behind the changes we’re making and why. The only way we know how to work is with an open line of communication. It just makes sense.
Content marketing can take some time to “kick in.” That’s why we’re constantly analyzing your content strategy to optimize for the long haul. It’s all about engaging with the user at the right step of the process and tailoring the experience and interaction—from the medium to the content focus to the web page they’re sent to.