In digital marketing, SEO is about more than keywords and algorithms—it’s about building an interconnected presence across the web. One of the most effective (and organic) ways to do this is by leveraging user-generated content (UGC). UGC—like reviews, comments, and...
Made with DALL-E AIWhen it comes to search advertising, Google Ads often dominates the conversation. But in 2025, Microsoft Ads is poised to play a bigger role in successful ad strategies—and it’s time to pay attention. With its growing market share, unique audience,...
You may already know that SEO stands for “search engine optimization,” but you may not know how it fits into your overall marketing strategy or when to expect results. That’s OK! SEO is an often misunderstood marketing channel that many businesses know they need, but...
You’ve probably caught wind of all the buzz around Meta’s latest addition to the social media world—Threads. Released on July 6th, Threads became the fastest app to hit 1 million users, doing so within only a few hours, and quickly garnered over 73 million in the few...
At Geek Town USA, we know that measuring the performance of your website is crucial to the success of your business. Google Analytics is, and has been, the go-to tool used by industry professionals across the globe, when it comes to measuring and reporting your...
Did you know that your business can show ads on Google Search, Google Display, Gmail, Maps, Discover, and YouTube without creating separate ad campaigns for each platform? It’s true.Enter Google Performance Max.Google’s latest advertising campaign type, Performance...
When it comes to Web Design, you may hear the term “wireframe” thrown around by “people in the know.” While a design “comp,” or comprehensive, envisions the visual look and feel of a web page, a wireframe provides insight into the layout of elements, content, and...
When it comes to creating video content for your business, there is a lot of debate about whether you should be shooting horizontally or vertically. Vertical video has been gaining popularity across social media and other digital advertising platforms in recent years....
Google is constantly making changes to it’s ranking algorithm in an effort to provide the most relevant results to its users. On Dec. 16, Google confirmed via an official Twitter account an update to its ranking algorithm for local search. The tech giant rolled out...
Update: On April 19, Google announced that it would be postponing this algorithm update. Instead of a full launch in May, the company says it will be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Google...
If your business is one of the many that is being forced to temporarily shut down due to the pandemic, now is a perfect time to be working on your business, setting it up for success once the crisis is past. Even if budgets are tight, there are steps you can take...
Targeted marketing used to be a huge data challenge. Before the rise of the Internet and artificial intelligence (AI), marketers scoured for customer data to implement marketing campaigns to a targeted audience. Today, people surf the Internet, they use apps daily,...
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